The legendary Bulgarian journalist, publicist, and documentary filmmaker Toma Tomov, together with the prominent Bulgarian sociologist, lawyer, and professor at Paisii Hilendarski University in Plovdiv, unite on the digital platform “” to provide a different, critical, and in-depth perspective on the events and agenda in the contemporary dynamic world.

Web design, digital strategy, and social media management


To work with the titans of thought, Toma Tomov and Professor Ivo Hristov, and to help them enter the digital world was an enourmous adventure.

One day we could publish a book about the journey from idea to final project realization. We drafted a digital development strategy for “Observer” based on the concept – “Something new, something old…”. We built the Observer platform from the ground up, with the black-and-white palette at its core. The web design was influenced by the weight and boundless awareness of both intellectual giants. We opted for monotony, handwritten touches, artistic flair, and artistic interpretations.

Finally, but not without difficulty, we managed to gather a large part of the work of the observers Toma Tomov and Professor Ivo Hristov from different social platforms. The goal was to showcase the brilliant work of them both and to give a possibility to the users to watch the amazing documentaries that Toma Tomov has created.

Project details

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